Why ‘Activate Brand Purpose’ Is the Best Summer Reading Business Book

How to ignite your purpose through movement thinking and elevate your brand starting today

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There are many books out there about the importance of brand purpose and how to formulate your own. But there aren’t any on one of the most crucial and challenging parts — actually activating your brand purpose.

‘Activate Brand Purpose’ is being recognized as the best leadership book since Andy Grove’s ‘High Output Management.’ This new book is right on 2021 culture, explaining why — when you’re the leader — everything is about activating purpose, especially coming out of the past 18 months, why that’s good, and what to do about it.

Best-selling author Scott Goodson (‘Uprising 2012’ in which he brought Movement Marketing to the world) and Chip Walker are great writers. After reading their new book, I came away with more knowledge, texture, and appreciation for the challenges C-Suite leaders face to activate purpose once they find it.

Viktor Frankl asked us to find our “Why” and Goodson and Walker show us How. This book is a great example of leading with purpose instead of just landing on one.

We live in an age of activism and cultural consciousness where consumers are becoming…